How to Create an Online Course that Works
There's a science behind successful online courses. If you want to create them, then you need to know it. Learn more below...
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If you have an online course, then you need to stay in the loop with what works. The Online Course Journal is the CliffsNotes for Online Courses. You'll learn key strategies to improve participant outcomes, hypes you can ignore, and how to evaluate and iterate your online courses to avoid overwork and overwhelm.
The Online Course Model allows you to skillfully navigate the complexities and utilize theory in an easy-to-follow, step-by-step manner. Outcome: You'll more confidently & efficiently create a high-quality course that you believe in and that is far more likely to work for your Participants.
Why Use the Online Course Model?
In Lettres Provinciales, French philosopher and mathematician, Blaise Pascal wrote:
“I would have written a shorter letter, but I did not have the time.”
Pascal could have been talking about online courses, particularly health coaching courses! It’s fairly easy to create a disorganized, bloated course that doesn’t get people results.
Truth is, it takes work to create a well-crafted, concise course that works. That's because human health and behaviors are complex and solutions are even more complex... even when the solution, in word, is simple.
Further, it's important to remember that a lack of something is not a problem. The problem is what's happening because of the lack. People rarely care about the things they can't do or the things they don't know until that lack causes discomfort in their life. Your online course needs to relieve that discomfort. That means you need to understand the lack... the context... the world of your participant, why the problem now exists for them, and how they want to solve it.
You need a framework to navigate the complexities. You need to utilize theory to ensure your participants are more likely to succeed.
I know, it doesn't sound as enticing as the promises of creating a "seven-figure" online course in one day. Though tempting, don't fall for the trap.
The quality of online courses has increased dramatically in the last few years. Participants in courses want course creators who know their stuff (not slimy charlatans trying to make a quick buck).
The Online Course Model allows you to skillfully navigate the complexities and utilize theory in an easy-to-follow, step-by-step manner. It's the model I've honed and used for nearly ten years. Its strength also comes from its interdisciplinary foundation as it was informed by key models in behavior change, technology development, and communications (i.e., Integrative Model of Behavioral Prediction and the CeHRes Roadmap).
Outcome: You'll more confidently and efficiently create a professional, high-quality course that you believe in and that is far more likely to work for your Participants.
If you approach your online course as an experiment, with you as the creator and scientist, then you can be sure that your work will be fruitful. Even if you don't see the revenue goals or reach you anticipated. Here's how...
Important Reminder: You don't have to know EVERYTHING now... because you never will.
Your work as an online course creator will evolve. That's because:
The Problems you wish to solve will evolve.
Your Purpose and approaches will evolve.
I've worked with a lot of folks who are scared to put their work out because it seems more "permanent" online. I get that.
It's true that you may get it wrong. And that they'll be a record of your mistake.
If you approach your online course as an experiment, with you as the creator and scientist, then you can be sure that your work will be fruitful. Even if you don't see the revenue goals or reach you anticipated.
The Online Course Model is not just a product template. It's a framework that requires your introspection and wisdom. It weaves that in with your Participant voices and behavior change and learning theories to help you create something that not only serves your Participants, but an experience that aims to nourish your creativity and insight as well.
Interestingly, some of my clients have ended up creating physical products or different technology solutions after diving into the model, initially planning to create an online course.
Serve your Participants in the most effective and honest way you can, at this moment. Settle into your own evolving expertise. Trust that you have insight now that is valuable and that your approaches may change in the future.
This course will help you along the way.